https://ogma.newcastle.edu.au/vital/access/ /manager/Index en-au 5 Driving COBRAs: the power of social media marketing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42507 Wed 24 Aug 2022 09:25:29 AEST ]]> Exploring the effect of social media marketing on consumer-brand engagement https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:44400 Wed 12 Oct 2022 14:22:25 AEDT ]]> Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22621 Wed 11 Apr 2018 17:04:36 AEST ]]> Brand trust: an Australian replication of a two-factor structure https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9174 Wed 11 Apr 2018 16:17:44 AEST ]]> Brand personality differentiation in formula one motor racing: an Australian view https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:4580 Wed 11 Apr 2018 13:43:35 AEST ]]> Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9168 Wed 11 Apr 2018 12:56:50 AEST ]]> Examining the automaticity of product placement effects https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17468 Wed 11 Apr 2018 09:53:27 AEST ]]> Exploring destination engagement of sharing economy accommodation: Case of Australian second-homes https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:49913 Wed 07 Feb 2024 16:39:17 AEDT ]]> Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:45620 Wed 03 Apr 2024 11:22:20 AEDT ]]> The moderating effect of cost orientation on RMO adoption in the hospitality industry https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:34540 Tue 26 Mar 2019 12:02:42 AEDT ]]> The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:39566 Tue 26 Jul 2022 15:34:38 AEST ]]> Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:54382 Tue 20 Feb 2024 20:34:34 AEDT ]]> The role of social media elements in driving co-creation and engagement https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:40824 Tue 19 Jul 2022 09:58:26 AEST ]]> Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:53795 Tue 16 Jan 2024 14:45:10 AEDT ]]> Driving consumer-brand engagement and co-creation by brand interactivity https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42133 Thu 18 Aug 2022 15:45:19 AEST ]]> GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:49936 Thu 15 Jun 2023 15:25:48 AEST ]]> The Moderating Effect of Cost Orientation on RMO Adoption in the Hospitality Industry https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:50911 Thu 10 Aug 2023 14:48:43 AEST ]]> Developing a conceptual model for examining social media marketing effects on brand awareness and brand image https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:49086 Thu 04 May 2023 12:33:06 AEST ]]> Reevaluating green marketing: a strategic approach https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1323 Sat 24 Mar 2018 08:32:35 AEDT ]]> A new retail concept taxonomy https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1322 Sat 24 Mar 2018 08:32:32 AEDT ]]> Australian undergraduate biotechnology student attitudes towards the teaching of ethics https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1133 Sat 24 Mar 2018 08:32:02 AEDT ]]> Product placements in movies: an Australian consumer perspective on their ethicality and acceptability https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1798 Sat 24 Mar 2018 08:27:32 AEDT ]]> The effect of corporate image in the formation of customer loyalty: an Australian replication https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1793 Sat 24 Mar 2018 08:27:31 AEDT ]]> The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:20804 Sat 24 Mar 2018 08:05:52 AEDT ]]> Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y's attitude towards teleworking https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17345 Sat 24 Mar 2018 08:01:43 AEDT ]]> Modelling the effects of group-travel motivations and destination image for major social-oriented events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16394 Sat 24 Mar 2018 08:00:54 AEDT ]]> Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16093 Sat 24 Mar 2018 07:53:12 AEDT ]]> Towards a framework for understanding enduring transformational consumption choices: a mental health perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16378 Sat 24 Mar 2018 07:52:28 AEDT ]]> Factors affecting group-oriented travel intention to major events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:21651 Sat 24 Mar 2018 07:52:22 AEDT ]]> Super 12 rugby union: comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6441 Sat 24 Mar 2018 07:45:15 AEDT ]]> Transformative co-creation of value: the case of smart work hubs https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:29634 Sat 24 Mar 2018 07:41:53 AEDT ]]> Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27995 Sat 24 Mar 2018 07:38:41 AEDT ]]> Driving the SME shopfront retail innovation development process https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:28411 Sat 24 Mar 2018 07:35:59 AEDT ]]> Towards a rigorous conceptual framework for examining international medical travel https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:26332 Sat 24 Mar 2018 07:35:56 AEDT ]]> A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25875 Sat 24 Mar 2018 07:25:54 AEDT ]]> Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22731 Sat 24 Mar 2018 07:12:25 AEDT ]]> Factors affecting smart working: evidence from Australia https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25591 Mon 23 Sep 2019 12:44:28 AEST ]]> Issues in consumer-based brand equity and agenda for future research https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:45835 Mon 07 Nov 2022 13:49:01 AEDT ]]> Nothing but net!: A study of the information content in Australian professional basketball websites https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1826 Mon 05 Oct 2020 11:16:06 AEDT ]]> Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:38294 Fri 27 Aug 2021 11:55:32 AEST ]]> Examining the consumption of financial products by Muslim consumers in Australia https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:53084 Fri 17 Nov 2023 11:23:39 AEDT ]]> Evaluation of comprehensive social innovation projects: the case of a local German start-up initiative https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:29618 startup", a local initiative in the greater metropolitan area of Dortmund, Germany. We have chosen this program as a proxy, because its design and main objective reflect the specifications of a typical social innovation. The multi-perspective and multi-method evaluation design we applied was composed of three evaluation studies: a benchmarking-evaluation study, a constantly implemented participant-evaluation study and, finally, a stakeholder-evaluation study. Originality/value: A strong emphasis was placed on a 360-degree approach, meaning that a variety of perspectives on the program's performance were included. Moreover, reviewing social innovations theoretically and conceptually, we derived three core evaluation criteria that are able to describe the success of a social innovation: use, diffusion and effects. Tailored and appropriate methods and measures were then used to gain the necessary information to apply the evaluation. Practical implications: This study contributes in identifying and applying a sound evaluation design to analyze and assess social innovations. For this purpose, three different approaches were used in order to gain relevant evaluation information considering the complex context of the program. Thus, the results of this research are expected to contribute improved monitoring and evaluating the success of social innovation ventures.]]> Fri 13 Apr 2018 10:41:15 AEST ]]> Exploring consumer–brand engagement: a holistic framework https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:46109 Fri 11 Nov 2022 13:50:49 AEDT ]]>